# Click Context

> Click Context is a behavioral analytics tool for Shopify merchants with a
> native Model Context Protocol (MCP) server. It lets AI assistants like
> Claude and ChatGPT read structured Shopify behavioral data — clicks,
> scrolls, funnels, products, carts, and orders — directly through MCP.

Click Context is a product of Valcomm tech Oy (Helsinki, Finland). It
captures behavioral events with full Shopify product, variant, funnel, and
order context, hosts the data in the EU under merchant-controlled terms, and
exposes it to AI assistants via a token-scoped MCP endpoint. The product is
available on the Shopify App Store at https://apps.shopify.com/clickcontext.
Pricing: a free plan covers 5,000 sessions/month with full MCP server access;
paid plans are Growth at $39/month (50,000 sessions), Pro at $99/month
(250,000 sessions, custom events), and Scale at $299/month (1,000,000
sessions, custom MCP tools). Privacy is the default: integration with the
Shopify Customer Privacy API ships in the base product, and merchant data is
deleted within 48 hours of app uninstall.

## Core pages

- [Homepage](https://clickcontext.com/): What Click Context is, how it works in three steps, and a comparison table against Microsoft Clarity and Hotjar.
- [About](https://clickcontext.com/about): Company background — Valcomm tech Oy, Helsinki, Finland — plus the team and beliefs behind the product.
- [Privacy policy](https://clickcontext.com/privacy): Full data handling, retention, and deletion policy.

## Documentation

- [Documentation home](https://clickcontext.com/docs): What Click Context is, the four moving parts, and where to start.
- [Quickstart](https://clickcontext.com/docs/quickstart): Install the app, enable the theme app embed, connect an AI assistant, ask the first question. Includes when data becomes usable (raw events in seconds, aggregates after the nightly rollup, rate comparisons after two to four weeks).
- [Connect Claude](https://clickcontext.com/docs/connect/claude): OAuth flow. Custom connector URL https://app.clickcontext.com/api/mcp/sse plus a single-use six-digit connection code.
- [Connect ChatGPT](https://clickcontext.com/docs/connect/chatgpt): Developer mode, server URL https://app.clickcontext.com/api/mcp/mcp, OAuth with empty client credentials, then the six-digit code. Needs a paid ChatGPT plan.
- [Connect Cursor, Claude Code, VS Code, Windsurf](https://clickcontext.com/docs/connect/api-key): Bearer API key against https://app.clickcontext.com/api/mcp/mcp in an mcp.json-style config.
- [Connect multiple stores](https://clickcontext.com/docs/connect/multiple-stores): For agencies. One Claude connector per store, each pasted with a unique query value (https://app.clickcontext.com/api/mcp/sse?store=acme — the same /sse path a single store uses) because claude.ai keys a connector by its URL. The server ignores the query; the store's own six-digit connection code is what binds the token.
- [Tool reference](https://clickcontext.com/docs/tools): All 37 MCP tools grouped by job — triage, funnel and conversion, page and element diagnostics, products and discovery, sessions, change measurement, custom events — with every parameter, the response shape, and the caveats per tool.
- [Playbooks](https://clickcontext.com/docs/playbooks): 21 ready-made CRO investigations, exposed to MCP clients as resources at clickcontext://playbooks/{id}.
- [How it works](https://clickcontext.com/docs/concepts/architecture): Theme app embed, Shopify web pixel, nightly rollup pipeline, and the MCP server.
- [What gets collected](https://clickcontext.com/docs/concepts/data-collected): The complete event taxonomy, and the categories never collected (form field values, payment details, customer PII, IP addresses, session video).
- [Data freshness](https://clickcontext.com/docs/concepts/freshness): The two watermarks — lastEvent for raw events, aggregatesThrough for the nightly rollup — and why a window past the rollup reads as zeros rather than broken tracking.
- [Metrics and money](https://clickcontext.com/docs/concepts/metrics): Metric definitions, why pixel revenue is gross and a lower bound, currency handling, and DTC orientation benchmarks.
- [Getting good answers](https://clickcontext.com/docs/concepts/methodology): The server's analysis brief, the triage sequence, and the statistical gates that keep small-store noise out of findings.
- [Custom events](https://clickcontext.com/docs/custom-events): Three ways to fire a custom event — MCP rules, a data-cc-track HTML attribute, or window.clickContext.track().
- [Plans and limits](https://clickcontext.com/docs/plans): Free, Growth, Pro and Scale — session limits, raw and aggregate retention, and the Free hard cap.
- [Troubleshooting](https://clickcontext.com/docs/troubleshooting): Empty results, failed MCP connections, and why the numbers differ from Shopify and GA4.
- [Privacy and security](https://clickcontext.com/docs/privacy): What is collected, where it is hosted, how authentication works, and what an AI provider sees.

## Guides

- [Correlate user behavior with revenue on Shopify (2026)](https://clickcontext.com/shopify-revenue-correlation): Why click data and revenue data live in separate tools, the methods for joining them, and which tools do it natively.
- [Server-side tracking for Shopify (2026)](https://clickcontext.com/shopify-server-side-tracking): What ad blockers and ITP cost client-side analytics, how Shopify web pixels and customer events work, and which apps use server-side data.
- [AI analytics for Shopify (2026)](https://clickcontext.com/shopify-ai-analytics): Seven AI analytics tools compared — what each automates, what data it reasons over, and pricing.
- [Improve your Shopify checkout with behavioral data (2026)](https://clickcontext.com/shopify-checkout-optimization): Where checkouts leak revenue, the checkout events Shopify exposes, and the highest-evidence fixes.

## Comparison and migration guides

- [Best Shopify heatmap and session replay apps (2026)](https://clickcontext.com/compare/shopify-heatmap-tools): Category guide — Microsoft Clarity, Hotjar (Contentsquare), Lucky Orange, Plerdy, Heatmap.com, Vitals, and Click Context — with pricing and decision matrix.
- [Microsoft Clarity vs Hotjar for Shopify (2026)](https://clickcontext.com/compare/clarity-vs-hotjar): Independent comparison of pricing, data ownership, and AI access.
- [Lucky Orange vs Hotjar for Shopify (2026)](https://clickcontext.com/compare/lucky-orange-vs-hotjar): Pricing, features, session limits, and which to pick.
- [Lucky Orange vs Microsoft Clarity for Shopify (2026)](https://clickcontext.com/compare/lucky-orange-vs-clarity): Paid full-featured vs free-with-caveats, honestly compared.
- [Hotjar vs Contentsquare (2026)](https://clickcontext.com/compare/hotjar-vs-contentsquare): What the merger changed and which — if either — fits a Shopify store.
- [Best Hotjar alternative after the Contentsquare migration](https://clickcontext.com/compare/hotjar-alternative): Five alternatives compared with practical migration steps.
- [Best Contentsquare alternatives for Shopify (2026)](https://clickcontext.com/compare/contentsquare-alternative): Lighter, cheaper, AI-ready alternatives.

## MCP and AI integration

- [What is an MCP server? (2026)](https://clickcontext.com/what-is-mcp-server): Full guide — how MCP works, examples, and what it means for ecommerce.
- [Ecommerce MCP servers: the 2026 list](https://clickcontext.com/ecommerce-mcp-servers): The MCP servers worth connecting to Claude or ChatGPT for a Shopify store.
- [Connect your Shopify store to Claude or ChatGPT (MCP)](https://clickcontext.com/connect-shopify-to-claude): Setup guide for the Click Context MCP server.
- [Claude Code MCP servers: setup + Shopify example (2026)](https://clickcontext.com/claude-code-mcp-shopify): Adding MCP servers to Claude Code, with a worked Shopify example.
- [Microsoft Clarity MCP server: limits and the alternative](https://clickcontext.com/compare/microsoft-clarity-mcp-server): Clarity's MCP caps (10 requests/day, 3-day lookback) and the Shopify-native alternative.
- [Hotjar MCP server: does it exist? (2026)](https://clickcontext.com/hotjar-mcp): Current state of Hotjar AI access, and what already works instead.

## Perspective and policy

- [Why your Shopify analytics data should belong to you](https://clickcontext.com/blog/shopify-data-ownership): What merchant data ownership means in practice.
- [Why I built a Shopify behavioral-data MCP server](https://clickcontext.com/blog/why-i-built-a-shopify-mcp-server): The build story behind the product.

## Optional

- [Privacy policy](https://clickcontext.com/privacy): EU-hosted on Neon (PostgreSQL); HTTPS/TLS in transit; deleted within 48 hours of app uninstall via the Shopify shop/redact webhook.
- [Sitemap](https://clickcontext.com/sitemap.xml): Machine-readable sitemap.