# Click Context

> Click Context is a behavioral analytics tool for Shopify merchants with a
> native Model Context Protocol (MCP) server. It lets AI assistants like
> Claude and ChatGPT read structured Shopify behavioral data — clicks,
> scrolls, funnels, products, and orders — directly through MCP.

Click Context is a product of Vcommerce Tech Oy (Helsinki, Finland). It
captures behavioral events with full Shopify product, variant, funnel, and
order context, hosts the data in the EU under merchant-controlled terms, and
exposes it to AI assistants via a token-scoped MCP endpoint. The product is
available on the Shopify App Store at https://apps.shopify.com/clickcontext and
is free during early access. Privacy is the default: integration with the
Shopify Customer Privacy API ships in the base product, and merchant data is
deleted within 48 hours of app uninstall.

## Core pages

- [Homepage](https://clickcontext.com/): What Click Context is, how it works in three steps, and a comparison table against Microsoft Clarity and Hotjar.
- [About](https://clickcontext.com/about): Company background — Vcommerce Tech Oy, Helsinki, Finland — plus the team and beliefs behind the product.
- [Privacy policy](https://clickcontext.com/privacy): Full data handling, retention, and deletion policy.

## Comparison and migration guides

- [Microsoft Clarity vs Hotjar for Shopify (2026)](https://clickcontext.com/compare/clarity-vs-hotjar): Independent comparison of pricing, data ownership, and AI access. Clarity is free but owned by Microsoft; Hotjar is now Contentsquare; both lack Shopify-aware events and MCP access.
- [Best Hotjar alternative after the Contentsquare migration](https://clickcontext.com/compare/hotjar-alternative): Hotjar was acquired by Contentsquare in September 2021 and merged in July 2025. Five alternatives compared with practical migration steps.
- [Best Shopify heatmap and session replay apps (2026)](https://clickcontext.com/compare/shopify-heatmap-tools): Six-tool category guide — Microsoft Clarity, Hotjar (Contentsquare), Lucky Orange, Plerdy, Heatmap.com, and Click Context — with pricing and decision matrix.

## MCP and AI integration

- [Connect your Shopify store to Claude or ChatGPT (MCP)](https://clickcontext.com/connect-shopify-to-claude): Setup guide for the Click Context MCP server, plus context on Shopify's official Storefront MCP (which targets shoppers, not merchants).

## Perspective and policy

- [Why your Shopify analytics data should belong to you](https://clickcontext.com/blog/shopify-data-ownership): Why "free" analytics tools have a hidden cost, what merchant data ownership means in practice, and how the Shopify Customer Privacy API changes the math.

## Optional

- [Privacy policy](https://clickcontext.com/privacy): Full data handling, retention, and deletion policy. EU-hosted on Neon (PostgreSQL); HTTPS/TLS in transit; deleted within 48 hours of app uninstall via the Shopify shop/redact webhook.
- [Sitemap](https://clickcontext.com/sitemap.xml): Machine-readable sitemap.